How to make animated videos? Well, this is the question that might arise in the mind of any business owner that wants to invest in creating animated videos for their brand’s marketing purpose. However, before we dig deep into this question, let’s understand what is an animated explainer video? and its importance.
Animated videos are the marketer’s new tool to attract customer attention. These videos manipulate objects and figures at variable speeds to demonstrate movement. Animated videos leverage the art of storytelling to convey the core brand message. To create a powerful impact, it becomes imperative to understand how to make animated videos.
81% of businesses use video as a marketing tool — up from 63% over the last year. – Hubspot
Here’s this Airbnb example of an animated explainer video. Their video called, “Breaking Down Walls,” is a great example of storytelling done right to promote their brand.
If you haven’t been creating animated videos, it might be a good time to start as videos showcase creativity, which, in turn, leads to better leads and conversions down the line.
For almost every business, this type of content should hold precedence when it comes to devising a marketing strategy.
Using animated videos for production can increase conversion rates by 20%. – RenderForest
Here’s a comprehensive guide that covers the how-to process of animated explainer videos.
How to Make Animated Videos? The Five-Step Process
Here’s a five-step process to make animated videos that convert.
1. Focus on the Script – Intriguing Story + Core Brand Message
Before getting started with the animation part, you need to work on the script. What do you want to convey with the help of the animated video?
A creative team should be allocated the task of drafting a 1-3 minutes script that has balanced ingredients of the storytelling elements, i.e.,
- The Problem: Describe a scenario where a business or an individual is facing a real-life problem that your product/service can solve.
- The Solution: Demonstrate how the problem can be solved with the help of your product/service, and lead to a happy customer, i.e., an ideal product-market fit.
- Call-to-Action (CTA): This is the final stage of the video where you urge your target audience to take action.
2. Storyboard that Acts as a Blueprint
Once you have the drafted script, the next step is to create a storyboard that depicts the cadence of the different fragments of your story. A storyboard is an essential part of how to make animated videos that is similar to a comic strip depicting a coherent story. You can also refer to the storyboard tools available online for the ease of creating and sharing the customized storyboard.
It will answer for you whether the different frames of the storyline connect and showcase the idea you have in your mind.
These storyboards can be shared with the stakeholders and the other team members too – to gain different perspectives before you finalize the script.
Keep these three elements in place when creating storyboards:
- Rectangular boxes for depicting characters and scenes
- Arrows for depicting the synchronous flow of scenes
- Dialogues and actions beneath each of the rectangular boxes
3. Pick the Animated Video Type
There are different types of animation videos that are doing rounds on the digital platform. When it comes to choosing the animated video type, ensuring that it suits your business needs becomes imperative.
Here are the different types of animation videos to choose from:
a. 2D Animation Video
2D animated video is created in a 2-Dimensional space to illustrate the movement of characters. In this type of video, an illusion of movement is created by moving the characters and objects in a logical progression over time.
2D animated videos are easy to create and can be fun to watch. It aptly suits both the B2B and B2C business models as it equally attracts the attention of businesses and end-consumers.
An example of a 2D video:
b. 3D Animation Video
3D animated videos are created in 3-dimensional space where the characters and objects are manipulated frame-by-frame. It is similar to the concept of 2D animation, the only difference being – a touch of reality that makes these 3D videos look lifelike.
The three focus elements that need to be considered when creating 3D animated videos include – lighting, texturing, and rendering.
An example of a 3D Animation video:
c. Whiteboard Animation Video
Whiteboard animation videos are perfect for creating interesting explainer videos. It follows the familiar whiteboard and marker concept to impart knowledge about a product/service and its offerings.
These videos are most beneficial when you are launching an innovative product/service and you need to spread awareness around it.
An example of a whiteboard animated video:
d. Infographic Animation Video
Infographic animated videos help in converting tons of data into visually appealing stats. These videos depict the data points in an interesting and attractive format so that they stay engraved in the mind for longer durations.
Whether you are showcasing trends or the state of the industry you are operating in, infographic animation videos are the way to go.
An example of an infographic animation video:
e. Motion Graphics
Motion graphics is a type of animated video that is about blending motion with text to cover the intent of the video. Typography videos consist of graphics, shapes, and text instead of characters. It is just a simple and cheaper approach to making animated videos count.
An example of motion graphic animation video:
4. Execute the Animation Process
Now that you understand the basic ingredients of how to make animated videos that sell, the execution process can start. The process of animating the video should be based on the validated script and the underlying storyboard.
You can either hire an in-house team for the animation process or can also choose to outsource the animation process.
Choose an in-house team if you have:
- Freely-flowing marketing budget
- A team of voiceover artists, scriptwriters, and animators
- Licensed animation software to experiment with
- Bandwidth to tests-and-trials
Choose an outsourcing partner if you want to:
- Work on a project-to-project basis
- Enhance the turnaround time
- Decrease the reworks
- Seek professional assistance
5. Considering the Miscellaneous Elements
There are several other elements that you need to consider when creating animation videos. However, the level of customizations you choose depends on the brand value.
Long story short, here are some of these elements that every animated video should support:
- Soothing background music that resonated with the buyer persona
- Voice Overs that are confident and reflect thought leadership
- Textual additions as in the form of subtitles in the footnotes
This was all about how to make animated videos. Keep all the five steps in mind when creating engaging animated videos for your brand.
If you are at an experimenting stage, it is advised to hire animation experts that have experience and expertise in the field. And when the animated videos bring sufficient eyeballs and subsequent conversions, hiring an in-house animation team can be considered.