If you prove to be helpful to your customers, you are doing the job right. This means that your job does not end with launching innovative products and services. The real victory comes when people find your offerings useful. The first step forward towards the goal is to introduce explainer videos. But, what is an explainer video?
It is a short video that is part of your marketing and sales strategy. These videos lend a hand in increasing your offering’s reach while improving the overall customer experience in turn.
93% of businesses who use video believe that it has increased user understanding of their product or service. — Wyzowl
Lets’ understand the concept of explainer videos in detail.
What is an Explainer Video? An In-depth Analysis
An explainer video is a short, crisp, and concise video highlighting the key features of a product or service easily and interactively. The innovative part of explainer videos is that you can also leverage the power of storytelling to strike the right chord with your target audience.
Here’s a popular explainer video example by Pandoc:
These videos can be posted anywhere — your official website, social media handles, YouTube, and your email marketing campaigns. Explainer videos and the fastest and the most efficient way to get your customer’s attention.
Explainer Video Best Practices
There is a lot that goes into making an explainer video. Here’s an insight into several factors to consider when creating a winning explainer video:
1. Short Video Length
Explainer videos should be short in length to retain customer attention. In other words, the more you stretch the video length, the more is the abandonment rate.
Recommendation: One to three minutes
2. Problem Solving
The video should be demonstrating the services and products in a way that solves a problem. Because, when the explainer videos are helpful, your value proposition eventually increases.
Recommendation: Stick to these four elements here — problem, solution, how it works, a CTA (call-to-action).
The explainer videos should be personalized to match the preferences of your target audience. For instance, you are creating a video on “what is an explainer video.” In this case, your audience is business owners that have a specific mindset and expectations you need to match to.
Recommendation: Create a script that resonates well with your target customers. Also, focus on specific jargon and tone so that your customers feel confident to buy from you.
The new marketing strategy that is doing wonders for every business across the globe narrows down to storytelling. This is an ingredient that makes your explainer videos fun and intriguing.
Recommendation: Introduce characters and create a story around them in a way that you stick to the core idea of the video.
Benefits of Explainer Videos
After answering what is an explainer video and its essential ingredients, let’s move forward. The following section focuses on explainer video benefits for your business.
1. Better Conversions
64% of businesses believe that video directly has led to increased sales. — Wyzowl
When you market your products and services in the form of explainer videos, your target customers are more likely to buy from you. Because, explainer videos tell them who you are, what you do, and how you can fix a problem they are facing.
2. Better Brand Awareness
76% of users say they would share a branded video with their friends if it was entertaining. — Wyzowl
Distributing explainer videos across channels is the safest strategy of all. If the video is entertaining, there are fair chances that word of mouth marketing will work. Thus, better brand awareness.
3. Visible SEO Improvement
62% of millennials and members of Gen Z want to use visual search over all other search types. — BusinessWire
It is a good SEO practice to make your content visually appealing and videos are a part of it. So, if you add videos to your landing pages and home pages, chances of ranking higher multiply.
4. Improvement in ROIs
12% of businesses don’t use video because they’re unclear about the ROI. — Wyzowl
Explainer videos can be easily made on a small budget. But, what an explainer video can do to the ROI (return on investment) is surprising. In addition, the better the entertainment quotient and the core message delivery, the better are the chances of positive returns.
Types of Explainer Videos to Experiment With
There are different explainer video types to focus on. Some of which include:
1. Animated Explainer Videos
These videos deploy characters to weave a brand story that resonates with the audience. The animated explainer videos can be either 2D or 3D. In 2D animation, characters and backgrounds are created in a 2-dimensional environment. On the other hand, 3D animation adds the realistic element as it is created in the 3-dimensional environment.
2. Live-Action Explainer Videos
Live-Action videos involve a real person using the product or service and reporting their first-hand experience with it. As a result, these videos add authentication to your offering and thus help in improving sales.
3. Whiteboard Explainer Videos
Whiteboard videos sequentially appear on a whiteboard to explain a concept around the offering. It is similar to a classroom-like setup, where the teacher explains a point to the students. Small-scale businesses generally use these videos.
4. Stop Motion Explainer Videos
Stop motion graphic videos use static objects that move from their position numerous times to create an illusion of animation. This is the most traditional type of explainer video and can make the whole experience visually appealing.
5. Infographic Explainer Videos
Infographic explainer videos use graphs, charts, and statistics to showcase the findings related to a product/service. Above all, it helps in improving engagement, which further increases the chances of reducing bounce rates.
A human mind can retain visual elements for a longer duration than text and other forms of information distribution. Thus, explainer videos are a perfect strategy that helps kill two birds with one stone — engage the customers through visual representation while promoting their offerings.
We covered what an explainer video, its ingredients, benefits, and types are. In conclusion, we can say that it is the right strategy to create the best explainer videos that equate for the wow experience.
Explainer videos are the best way to enhance brand discoverability — do not miss out on it!