When nobody knew the answer to what is motion graphics, Alfred Hitchcock experimented with the concept for his film, “Psycho.” This can be referred to as one of the earliest adoptions of the animation video type that was introduced to the world.
Motion graphics that were introduced in the opening credits was a combination of – animation, text, graphics, and background music.
Fast forward to today, businesses have been leveraging motion graphics as they are considered the powerhouse of engagement. Many of the Gifs that are actively shared across social media channels and messenger apps are also types of motion graphics.
In this write-up, we’ll help you understand the forwards and backward of the animation type and how it will benefit your business in the long run.
What is Motion Graphics?
Motion graphics are similar to animation videos where the illusion of movement is created but mainly focuses on graphics, text, and audio. If we talk about animation videos vs motion graphics, the latter is not necessarily character-driven or story-oriented, unlike the former.
The applications of motion videos narrow down to – film making, interactive applications, explanatory videos, brand introductions, and even TV commercials.
How to Make Motion Graphics Video?
Now that you understand what is motion graphics and why they are popular let’s understand how they are made. Here are the steps that are involved in creating winning motion centric videos. Apart from these basic steps, Giant Panda Studio follows an exclusive, unique, results-driven process to build motion graphics video.
1. Concept Brainstorming
What do you wish to convey through the motion graphics video? Who is your target audience? What are you promoting? Answers to these questions will help decide the concept of the short-video in making.
If you want to weave in a story, ensure that it binds well with your brand. On the other hand, if you wish to make it informative, adding enough text should be given a priority.
There are four types of motion graphics concepts representation styles to experiment with, which include:
These videos are created to impart information about a brand or an industry. The text when integrated with motion graphics makes it easy to pay attention and comprehend information.
b. Voice Overs
Motion graphics videos can also be accompanied by suitable voice-overs that narrate the sequence of the story around the graphics. This helps replace textual data, which otherwise occupies a part of the screen.
c. Text and Voice
The combination of text and voice is also a popular combination when creating motion graphics. This suits best in the context of explainer videos.
These are the motion videos that only experiment around graphical representations. The sequence of graphics is arranged across frames to represent a story.
2. Storyboard for Better Visualization
Once you zero in on the concept and the representation style, try to put things into perspective with storyboards. Create visual printouts of what and how you are going to represent on a board sequentially. This will help you connect the dots and decide whether you are on the right track or something is amiss.
The storyboards can be shared across teams to see if they can interpret the core message easily. Further, their interpretation and feedback can help make further interactions before the concept and the story around it is finalized for production.
3. Designing that Follows Brand Guidelines
Next, you need to make informed design decisions around the concept you are trying to showcase. The design should resonate with your brand value and impressions, and should also look subtle at the same time.
Choose the right quotient of color combinations, prefer flat-design, and stick to the preferred resolution for graphics. Knowing what is motion graphics is not enough, if you master the how too, it will prove lucrative for your business.
Tips for creating better designs:
- Create design options, i.e., more than one
- Share the options among teams and gather feedback
- Take inspiration from motion graphics and animated explainer video examples that enjoy the most traction
4. Implement: Bringing Concept into Reality
Once you have an understanding of what is motion graphics video all about, you can start with the animation process. You will require the expertise of an experienced motion graphics creator here for creating a video that is a mirror image of your ideas and imagination.
The experts will help you around:
- Setting the motion graphics frame-by-frame in a seamless manner
- Accommodate your concept in the pre-decided short duration. The preferred length should be around 30 seconds – 2 minutes.
- Implementation will also include the integration of text, music, and sound effects. This will depend on the type of representation style you choose.
If you follow all the above-mentioned steps, you’ll be able to create a compelling motion graphics video that will attract visitors and conversions.
Types of Motion Graphics
There are various types of motion graphics that you should be aware of. Here is a glimpse into some of them.
1. Explainer Videos
Explainer videos are the most commonly used form of motion graphics. These videos are informative and try to make a point. These types of videos either deploy text or voice-overs to explain the services/products offered by a brand.
2. Gifs (Graphics Interchange Format)
Gifs are also a type of motion graphics that helps gain the most traction for a brand. The best part about gifs is the ease of making them and the low storage that it occupies.
These gifs can be shared across your social channels, your website, mobile apps, and even your email nurturing sequences.
These are yet another type of motion graphics, which helps present industry trends and statistics in a visual format. Graphics in this case can range from – graphs, bar charts, Venn diagrams, histograms, etc.
Moreover, you can also integrate infographics motion graphics with an explainer video to offer an orchestrated viewer experience.
4. Opening and Closing Credits (Movie and Television)
This is the most popular type of motion graphics that are now profoundly used for opening and closing scenes in movies and web series. These make the otherwise boring credits giving parts interesting to watch.
If you are into production, understanding what is motion graphics and how it can help you create a non-skippable intro and ending sequences can widely help.
5. Brand-Specific Videos
These videos leverage motion graphics to introduce a brand, introduce its logo, and teasers for some exciting services/products. These can also be referred to as promotional videos that are actively used by sales and marketing teams for engaging leads.
Brand-specific motion graphics also lend a hand in placing your brand different from your competitors.
Benefits of Motion Graphics
This section will cover what is motion graphics’ role in your business, i.e., how it is beneficial.
76% of marketers witnessed improved time on a website with motion graphics video.
1. Streamlines Marketing Plans
Motion graphics help imitate the smooth-sailing effect on brand awareness. If you create motion graphics videos and share it across channels, it is likely to gather the most eyeballs, which, in turn, helps proliferate a positive effect on the market efforts.
2. Concise and Engaging
The concise, short, and engaging attributes of motion graphics help increase the reach of the brand. Owing to the short-attention-span of human beings, compared to that of a goldfish (eight seconds), motion graphics can be the best foot forward towards promoting the brand.
3. Drive Conversions
Motion graphics can act as the best entry point for your target customers. When you share brand-specific motion graphics across the channels, you are likely to increase the click rates and subsequent conversions compared to your competitors.
4. Easier to Repurpose
You can easily create meaningful Gifs out of the motion graphics videos. Also, you can even trim through them to create several visual segments that can be then shared to form a holistic story. Repurposing adds to the credibility, which, in turn, helps drive conversions.
5. Cost and Time Effective
Exciting motion graphics can be made on smaller budgets, can be implemented quickly, and even require less effort. This low investment, larger benefits value propositions helps in making motion graphics an active part of your marketing plans.
Motion Graphic Trends for 2020
Before you venture into creating motion graphics videos, here is a list of trends that you should consider:
- Combining 2D animation (2-dimensional) and 3D animation (3-dimensional) graphic effects
- Kinetic Typography for tweaking and implementing customizations to text
- Double explore that creates overlapping imagery when transiting between frames
- Seamless transitions that use the same background while changing the graphics to create an illusion of changing frames
- Flat designs for a better visual experience
Motion graphics is an interesting marketing strategy that should be given a try for the visual pleasure it offers. In this write-up, we tried to cover what is motion graphics, how to make one, its benefits, and trends.
If you are keen on embedding some of the best motion graphics for enhancing the user experience, start strategizing today.
Intriguing visual experiences always prove to be beneficial!