Are you looking for the best way to upgrade your website content, engage your target audience, and train your employees with the engaging video? Do not Worry! A whiteboard animation video is an ideal approach.
The viability and popularity of video marketing have grown continuously over the years. Wyzowl statistics says, “63% of businesses have started using video content marketing.” This shows companies are adopting video strategy to focus on the digital features of customer experience. As maximum industries are following the same path, you need to decide on your own what’s beneficial for your business.
When done rightly, video marketing can efficiently positively boost your business. There are various approaches to utilize different styles of videos depending on your marketing goals.
Organizations are searching for the ideal approaches to draw in more people to their products or services utilizing the right video. When it comes to promoting your brand, products, or services to the people, the whiteboard animation video is incredible and demonstrated.
To create your very own successful whiteboard animation video, you first need to clear the doubts and know about the whole concept. Let’s get started.
What is Whiteboard Animation Video
Whiteboard animation videos are an incredible way to share/pass data to the audience and engage the internet visitor. Whiteboard animation is a technique of video followed by narration that walks the spectator through a story by showing the illustrator’s hand drawing it onto a white background.
As per traditional whiteboard videos, whiteboard animation is the process in which live recording is done while the artist draws the content and explains the story with the help of a whiteboard, or whiteboard-like surface, and marker pens.
Nowadays, you will find most of the organizations utilizing whiteboard videos consolidating digital impacts. Modern technology can enhance traditional techniques and transform whiteboard explainer videos into a different experience, making dynamic characters and a significantly more captivating story.
Whiteboard is used for a background to recount a story or explain something with visual effects. Whiteboard videos have all the best-required ingredients to develop a hook that keeps people connected.
Additionally, they work great if you need to include humor or fun in some quantity to make your video all the more engaging and interesting. Whiteboard animation videos are a well-known digital marketing tool nowadays.
Whiteboard Animation Benefits
Whiteboard animation videos are unbelievably effective for presenting complex ideas. You can expect the following results from a whiteboard animation video:
- 20% increase in page visits
- 15% improvement in the viewer recall information
- 37% rise in sharing due to its small format
Apart from these factual benefits, here are the five most common yet important benefits that you will get by creating successful whiteboard animation videos to promote your brand in the digital landscape.
1. Delivers Clear & Engaging Message
Whiteboard Animated explainer videos are the easiest format to use for describing the intangibles like internet solutions or software services. It is an extremely persuasive marketing tool for your business as the messages are engaging and clear. You may undoubtedly create your whiteboard explainer video.
2. Easy to Advertise
The organizations can use whiteboard animation to clarify their objectives as a brand and the product/service they are selling. It’s the least demanding and modest approach to advertising. These days, application and software developers release this kind of video once their product is deployed to assist individuals to understand how to use the product/service.
3. Increase Conversion Rate & Traffic
Nowadays, nobody likes content with plain text. You need to add spice to raise the traffic. The animation is considered to be the best approach when it comes to explaining your story. Using sketch animation on your website, especially, whiteboard animation increases the traffic of the website and boosts your business sales.
4. Easy to Access
The most important thing to know is that the whiteboard animation is a crucial step that you need to take if you are adopting digital transformation. In the past few years, access to the internet and videos gets lots of engagement that folks find videos very accessible and authentic before buying products/services. Whenever they find something interesting, they click on the link, check, and if there’s a video they’ll prefer watching the video instead of reading the content.
5. Create Your Video
These videos are easy to create on your own. Unlike live video content, you don’t require and experience or need to be skilled to create your whiteboard animation video. You can leverage tools like VideoScribe, TTS Sketch Maker, or Doodly to do all the hard work for you.
Whiteboard Animation Video Examples
Here are a few instances of whiteboard animation videos that will motivate you to create easy-to-understand explainer videos for better communication and engagement with the audience. Let’s take a look.
1. Red Bull
Red Bull is an ideal example of the whiteboard animated video in terms of digital marketing. It turned out to be much more popular when it made short animated commercial ads with the motto, “Red Bull gives you wings”.
The animation procedure is very simple and direct which got the crowd intrigued. The characters look simple, but every outline is very unique. The video is spiced up with a pinch of fun, jokes, and humor.
2. Adobe Echo Sign
This whiteboard animated video from Adobe advances its Echosign product and clarifies its focus in detail. Adobe Sign, a cloud-based eSignature service, enables the customers to send, sign, monitor, and manage signature processes utilizing a browser or mobile device.
Adobe has productively used the power of an explainer video by transforming it into an engaging story with clarification. This video has intrigued us with its smooth nature of developments and object transformations. The excellent visual effects add more style and uniqueness to the animation.
Coca-Cola consistently runs productive missions that bring significantly greater fame to the brand. the brand has utilized a narrating style that presents the best content marketing practices and business strategies.
As their explainer video is seven minutes long, they included distinctive character design and more continuous transitions between scenes to hook the audience till the end.
How to make Whiteboard Animation Explainer Video
To create a whiteboard explainer video, here are the six steps that you need to follow to make it successful:
1. Build up a Unique Script
While making an animated video, most of the brands focus on video and ignore the content text. Customers are going to watch your video and promote on social media too only if it has a convincing script. Hence, the script plays a significant role in choosing the fate for your brand, product, or service. The script must incorporate three things:
- Ensure that you create a hook
- The message that you need to convey to your target audience
- The CTA (Call-To-Action)
If your video doesn’t have these three things, then there’s no point in creating videos as you might end up losing your audience.
2. Create a Storyboard
Include some flavor in your whiteboard explainer video to make it engaging and entertaining. The idea behind developing a storyboard is to organize the script in a correct sequence for better understanding.
You can utilize sketches to show designs, add messages in the boxes to depict the story or message you need to communicate, and use voice-overs to guarantee that things are sorted out perfectly. Likewise, use whiteboard animation tools for storyboarding with drag-and-drop features while creating a video.
3. Select the Right Whiteboard Style
As whiteboard animation video attracts lots of audiences, various styles are available in the market. Therefore, you must decide which one fits best for your business prerequisites.
After choosing the whiteboard option in the drop-down menu, you will come across many themes from which you can choose the best (2D or 3D) that you prefer. You can pick any style for the background apart from white like Stitchboard, Glassboard, Notebook, etc., that are available in the whiteboard animated video tools.
4. Picking the Stroking Style & Color
Post the video theme selection, you can pick the stroke styles as well as colors as per your business needs. There are myriad strokes available like chalk strokes, pencil strokes, stitch strokes, and so on. This will add a unique touch to your video and make it more engaging for your audience. Then, you can pick the color for the strokes of the stroke that is available in the tool to attract your target audience.
5. Searching the Best-Fit Library of Whiteboard Animation
When you have chosen all the necessary viewpoints that will play an important role, you should think of exceptional characters, properties, and a lot more things to make your video more appealing. You can pick the most ideal options available in the library.
6. Animating your Video
When everything is set up, you should include the characters and properties in an order that follows the story that you have thought of. You can move the visuals that you have created with the drag-and-drop feature, add effects on the scenes, adjust the timings of the scenes accordingly, and a few transitional effects to make it look professional.
Storachter: Giant Panda’s Whiteboard Animation Explainer Video Production Process
At Giant Panda Studio, we follow our exclusive 4-step approach to design, build, and deliver a Story + Character = Storachter-Driven Video that helps boost engagement, conversions, and brand awareness.
- Listen: Our foremost step is to listen to your business and marketing goals closely.
- Speak: Once the goal behind your whiteboard video is clear, we provide you a customized offer.
- Weave: Post the topic finalization, our dedicated team of strategists and animators start weaving stories and characters to build rough drafts of animations.
- Deliver: You own the complete rights to our entire video production process, and we offer you unlimited revisions before delivering you a Storachter-Driven Whiteboard Animation Video.
How Much will Whiteboard Animation Video Cost
Whiteboard activity creation expenses can have various variables. The absolute expense of the video profoundly depends on the factors, for example, the quality of the video, total time duration, style of characters, and the caliber of the whiteboard animation company.
But, when choosing the amount to spend, always keep in mind the return on investment that a top-notch video will communicate. Think for the long term and not for the short term.
Whiteboard Animation Software vs Hiring an Expert Video Production Agency
If you are intending to make your video yourself or you are on a very tight budget, then there are the two best free whiteboard animation software – Powtoon and Biteable. With the help of these tools, you can create simple whiteboards managing their intuitive built-in templates.
Whereas, if you are looking to create a professional explainer video with a guarantee to turn successful, ready to invest in the video, then it’s best to hire a professional whiteboard animation production company. Great organizations offer you an artistic treatment. Also, they share some more ideas and suggestions with a collaborative approach.
A whiteboard animated video is a perfect tool to convey your marketing message or instructions about how to use your product briefly and creatively. Whiteboard animation requires less time, effort, and money for its production. Though, combined with a great story, it can perform even better than a large size video that brings more engagement and sales for your business.
This blog gives you a full-fledged guide on a whiteboard animation video. All you need is to think of a bigger picture and focus on engaging potential customers. Make sure you have a clear strategy to promote your video to generate ROI. Remember not to stretch the story or the length of the video, keep it simple and short.